Website Traffic

Reporting standard changes

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Website Traffic reporting standards changes - July 2010

New Reporting Standards and Metrics

  • [1] Section B1.3, p6: Added list of the fields required to be logged for certification of Mobile App metrics (see [9] below)

  • [2] Section B4, p10-11: Added reporting standards for presentation of AV metrics for IPTV (the BMWG project) - simulcast (section B4.1) and Video on Demand (VOD) (section B4.2)
  • [3] Appendix 1, p30: New account metrics (Registered User Accounts, Paid Subscriber Accounts, Active Registered User Accounts, Paid Subscriber Accounts, Unique CV Registrant, Active CV Registrant) added.
  • [4] Appendix 1, p30-31: Change of explanatory notes on Page Impression to use the JICWEBS-defined term "user-initiated logged event" rather than "user-initiated request".
  • [5] Appendix 1, p31: Change to definition of Automated Page Impression to show that the automation must result from a process put in place by the site (e.g. meta-refresh).
  • [6] Appendix 1, p32: Change to definition of AV Play to clarify that this covers playlists rather than specific types of AV content; added AV Ad Play and AV Content Play metrics as additional metrics
  • [7] Appendix 1, p33: Added New CV Registration metric - replaces previous CV Registration metric
  • [8] Appendix 1, p35: Added VOD measurement metrics - Total AV Play Duration, Unique AV Play Duration, Unique Play Percentage - per Section B4 above
  • [9] Appendix 1, p36: Added Mobile App metrics (Unique Mobile Device, Mobile App, Mobile App Page Impression, Mobile App Visit, Mobile App Event, Mobile App Visit Duration, Mobile App Ad Impression)

Guidance (only available to subscribers in the technical area)

  • [1] Section C1, p11: Added summary guiding principles for ABCe audits.
  • [2] Section C3.2.5, p14: Clarification of the rules for claiming Paid Subscriber Accounts
  • [3] Section C5.1.1, p15: Notification that declaration of syndicated content domains may be required on ABCe certificates in the interest of transparency.
  • [4] Section C5.1.4, p15: Explanation of how Monthly Average Visit Duration will be calculated and certified (i.e. it is not the average of the Daily Visit Durations, which are themselves averages)
  • [5] Section C5.3, p16: Explanation that distribution of Digital Publications can be certified according to the applicable ABC Print (distribution) Reporting Standards if it is an eligible edition of a print product.
  • [6] Section D2, D3.1, p17-18: Explanation of browser- and server-side measurement, and of the Unique Browser metric.
  • [7] Section D4.4, p22: Change of wording to use the term "user-initiated logged event" rather than "page request"; as not all logged events are page requests.
  • [8] Section D8.3, p25: ABCe guidance on measuring (Mobile) Apps per the new Reporting Standards described in [9] above.

Website Traffic reporting standards changes - February 2010

  • Table of Contents: now references third-level headings as well as first- and second (e.g. Section B2.1.1 as well as B2.1 and B2)

  • Effective from 1 January 2010 the metric "Unique User/Browser" has been renamed to "Unique Browser"; this applies to ALL reach metrics where this term is used.

  • B3.1, page 8: Effective from 1 January 2010 certification of Daily and Average Daily Unique Browsers is the mandatory minimum.

  • B3.1, B3.2, page 8: Clarification of the Continuous Reporting methodology and the statement of average numbers on the certificate.

  • B3.7, page 9: Explanation of how averages must be calculated on the certificate

  • C5.3, page 13: Clarification regarding certification of digital-only publications.

  • D5.3, page 20: The BMWG rights measurement methodologies, both simulcast and on-demand, are explained

  • Section E, pp 24-26: This has been introduced to cover the requirements for ABCe Online Profiles which allow the presentation of demographic data onto ABCe certificates. The rules are different for Consumer and B2B sites.

 

Website Traffic reporting standards changes - March 2009

  • B2.1.6 Reporting Standards, page 7: Added clarification on certain types of URL possibly becoming invalid traffic

  • B3.3.2 Reporting Standards, page 7: Added a framework for determining the admissibility of syndicated content.
  • Section X:Metric Definitions:The Stream metrics and related definitions have been superseded by AV Play metrics. These include AV Play (supersedes Stream), Automated AV Play, AV Unique User/Browser, and AV Play Duration.
  • Section X:Metric Definitions:The RSS metrics have been superseded by Web Feed metrics. These include Web Feed Unique User/Browser, Web Feed Referral In and Web Feed Referral In Unique User/Browser.
  • Section X:Metric Definitions:New Web Feed Article metrics have been added - Web Feed Article Impression and Web Feed Ad Impression - to measure consumption of web feed content.
  • Section X:Metric Definitions: New Recruitment metrics have been added - Web Feed Job Referral In, Job Exposure Page Impression, Job Details Page Impression, Proprietary Page Impression and Job Search - to measure various stages in the online job application process.