ABCe Certificates
All ABCe data is shown on an ABCe certificate. The certificates show total qualifying worldwide traffic, a list of the principal domains included in the audit, daily Unique Browser figures as well as any other metrics the owner has chosen to have audited.
Unlike ABC certificates, media owners can choose whether or not to have their ABCe certificate made public. All public ABCe certificates can be viewed on the data area of this website.
ABCe Kitemark
Only sites that have published an ABCe Certificate are allowed to display a kitemark. It is an industry recognized stamp of trust. The kitemark also includes the date of the last certification period so you can see at a glance how recently the site was certified.
Group Product Reports
An ABC Group Product Report allows media owners to report various audited products in one place. This demonstrates a media owner’s portfolio across all platforms including online, print or face to face.
For more information about how a Group Product Report can help demonstrate your multi-platform reach please contact us or download an application form.
Multi-Platform Reports
The majority of national newspapers report their monthly online and print figures together in the ABC Multi-platform Report. This is used by owners, buyers (and journalists) to provide a round up of media performance in this sector.
Raising industry standards
ABCe works with a variety of other industry groups to promote transparency of online data and to raise standards across the digital industry.
IASH (Internet Advertising Sales House)
IASH was set up to promote best practice amongst internet advertising sales houses through the adoption of an effective code of conduct.
ABCe provides a rigorous audit to help ensure that all IASH members meet and continue to adhere to key elements of this code.
For more information please download our IASH guide visit www.iash.org.uk or info@abc.org.uk
Online Behavioural Advertising (OBA)
Online behavioural advertising is a method used by websites and ad networks to increase the effectiveness of the ad campaigns they run. It collects information on web-browsing behaviour, such as pages visited or searches completed, to select which advertisements to serve.
IAB UK has developed a set of self-regulatory Good Practice Principles for companies using this data to safeguard individual privacy. ABCe then audits to provide independent assurance that key elements of the Good Practice Principles have been adhered to.
For further information download our Online Behavioural Advertising guide or visit: www.youronlinechoices.co.uk or info@abc.org.uk
NORAS (National Online Recruitment Audience Survey)
NORAS is the UK's leading source of independent information on the audiences of online recruitment sites. NORAS is provided by Enhance Media in partnership with ABCe and delivers objective, independent information about the audiences of online recruitment job sites.
For more information please visit www.noras.co.uk or info@abc.org.uk
Emerging platforms
With the converging media landscape, ABCe is also involved in the development of standards and measurement of multi-media channels such as mobile and IPTV.
Mobile (GSMA)
ABCe is working with the GSMA and comScore to verify Mobile Media Metrics. These are reported to JICWEBS standards for mobile traffic from the five UK mobile network operators: O2, Orange, Three, T-Mobile and Vodafone.
For further information visit: www.gsm.org
BMWG (Broadband Measurement Working Group)
The BMWG exists to progress the development and delivery of an industry-agreed standard for the measurement and reporting of IPTV. The current BMWG constituents are: ABCe, BBC, BSkyB, Channel 4, IPA (Institute of Practitioners in Advertising), ITV and Virgin Media with BARB (Broadcasters’ Audience Research Board) as observers.
View the BMWG's Stage 1 (Simulcast) methodology as endorsed by JICWEBS.
For more information please download our Broadband Measurement Working Group guide
Bluetooth audits
ABCe can now audit bluetooth campaigns with metrics including Unique Bluetooth devices, Bluetooth Downloads, Exposed Bluetooth Devices. View an example Bluetooth certificate.